MoiPal contains a virtual world where people can play games, have fun and interact with other players on both mobile and PC.

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Your own Pal

In MoiPal, the avatar is called the Pal. The Pal is a friend you create on the Internet and lives in your phone. You can play fun games with the Pal, take care of the Pal and train the Pal skills in hobbies like Gardening, Karate and Nordic walking.

Pal goes adventuring

Besides playing games with the Pal, who is your virtual agent that you send on missions into the Pal City, to adventure, explore new locations and meet other Pals. After a few hours, the Pal comes back and gives you a report on what happened in the city. The Pal may have discovered a new location in the world, found interesting objects or met new Pals. The Pals create a 24/7 running virtual world, where actions and events happen even when the users are asleep.

Branded Virtual Goods

Ironstar Helsinki brought in several branded virtual goods to MoiPal on day one with partners like Warner Music with My Chemical Romance, EMI with Lovex and Tea and Universal Music with Tokio Hotel and Retropop. MoiPal has provided several test-cases of user self-expression in virtual worlds through branded virtual items.

Check out www.moipal.com

MoiPal is currently available in English and Finnish, and can be localised to any language. MoiPal is an ideal platform for interacting with hard-to-reach audiences.